Everyone knows ice cream trucks from their childhood, and lately more and more food trucks are popping up around the area. Two local entrepreneurs took a cue from the mobile food industry and started something new in York and Lancaster Counties. These ladies have brought mobile fashion boutiques to Central Pennsylvania. Follow along to learn more as Fresh Nostalgia and The Fashion Bus attend events, pop up at local businesses, and celebrate at private parties in two tales of traveling fashion with style to go.
Photo courtesy Fresh Nostalgia
Fresh Nostalgia
Fresh Nostalgia is a fashion truck selling women’s clothing and accessories at many events and locations around South Central Pennsylvania and Northern Maryland. Owner Beth Buenaventura saw an unmet need for creative fashion catering to professional women in the York area; she decided to take a cue from mobile boutiques popping up in larger cities and start her own. The fashion truck provides a fun and unique way for women to shop in a relaxed and welcoming environment. Fresh Nostalgia typically caters to women around 35-40 who have their own style and aren’t afraid to stand out. These women take note of trends and modern fashion, applying that to vintage inspired silhouettes and unique apparel. As a mobile boutique, bringing the shopping directly to their clients is novel and the boutique’s inventory can be tailored to the type of event. Next steps for Buenaventura include focusing on working with more local artisans from Pennsylvania. She currently partners with a leather jewelry maker. Fresh Nostalgia can be found at events like York First Fridays, York Flea, and Harrisburg Flea, as well as at private parties and fundraisers. A full listing of Fresh Nostalgia’s events and the online store can be found at freshnostalgia.com.
Photo courtesy The Fashion Bus
The Fashion Bus
The Fashion Bus started as a boutique in Millersville, Pennsylvania. In May 2017, Jayne Brighton started a mobile boutique called The Fashion Bus. This mobile boutique is based in Lancaster County and travels regularly. The idea for a mobile boutique came from Brighton’s love of doing pop-ups at events and going to the customers. In August 2016, she started work on a major challenge, converting a former brewery tour bus to a mobile boutique, which came to be The Fashion Bus. This mobile boutique’s target customer is 45 to 55, but the wide variety of products caters to all ages. The Fashion Bus carries women’s clothing, jewelry, accessories, and handbags. Brighton relies on word of mouth advertising, and the boutique has been fully booked with private parties, fundraisers, wineries, and more. Brighton is currently working on her own designs, which will be produced in the USA under the Boutique No. 9 label. Boutique No. 9 was the name of Brighton’s previous boutique. Brighton plans to sell her designs to boutiques across the US. The Fashion Bus’s locations can be found online at thefashionbus.com.
