Importance of Audience Engagement
to
Pennsylvania College of Art & Design N. Prince Street, Lancaster, Pennsylvania 17603
Importance of Audience Engagement
WS 97, Thursday, February 22
9 a.m. - 12 p.m., $60
Donna Talarico
Don't Just Do It, Do it RIGHT and Do It with Personality. In a day where authors are expected to be entrepreneurs and marketers too, it is absolutely critical for us to understand how to leverage web and social media properly. A website and social accounts alone is not enough; we must engage, sincerely, enthusiastically and frequently, with our audience; we must have an up-to-date web presence, and we must be active in other online communities. In this session, learn why audience engagement matters and how to build an extension of yourself online using little- or no-cost tools.