Business Practices for Creatives
to
Pennsylvania College of Art & Design N. Prince Street, Lancaster, Pennsylvania 17603
Business Practices for Creatives
DES 200, Tuesday, January 30 - April 3
6 p.m. - 9:00 p.m., 1 credit, $475
Jim Castanzo
This course is tailored to professionals in the creative industry including designers, illustrators, writers, artists, makers, and craftspeople who wish to understand the necessary steps in starting and running their business. Class lectures and discussions will include: writing and executing a business and marketing plan, branding their business, self-promotion using social media and online portfolio sites, presentation theory, types of portfolios, taxes and legal issues related to self-employment, basic business procedures (finding work, negotiating project specifications, contracts, agreements and getting paid), setting up a home studio/equipment/hardware-software, and how to interview. This class counts towards the Design Professional and Digital Marketing Professional certificates.
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