Easier said than done, you may be thinking as the man in your life puts in a long day at work, squeezes in some recreational time, and then goes home to relax with family or friends. All the stress of a busy life can take a toll on even the most rugged of guys. A solid round of golf and a stop at the “nineteenth hole” helps to ease the tension, but we have some more long-term solutions.
The Trends:
Women have been taking advantage of the marvels of modern medicine for years. Maintaining a healthy body and youthful appearance are widely pursued by women the world over. In the past 10 years, however, men are looking for solutions to aging as well.
According to an article in the Journal of Drugs in Dermatology (JDD), there has been a 273 percent increase since 1997 of men seeking cosmetic treatments and services. Last year alone, 10 percent of all elective cosmetic procedures were performed on men.
Several reasons have led to the increase in men utilizing cosmetic services. These include the desire by men to be more competitive and youthful, the growth in social acceptance and social media exposure with the constant sharing of photographs.
Our Experience:
Treating and meeting the needs of men for cosmetic services requires a different approach by cosmetic providers. Men are seeking a more youthful appearance not perfection. Additionally, they have less specific concerns and are interested in more general services. Our male consumer is also looking for treatments that are minimally invasive with little downtime. And like many cosmetic consumers, confidentiality is important.
Dr. Nancy McCullum, our lead cosmetic physician, has been delivering cosmetic treatments to men for more than 16 years. She understands that a man’s facial structure is very different from her female patients and requires an experienced eye to produce the desired results.
Dr. McCullum also understands that men are looking for results that last longer as they prefer more time between treatments. Fortunately, our doctors are able to find treatment options that work with our male patients’ busy schedules.
Top Services for Men:
Our most popular treatment for men is our VBeam laser, which treats rosacea and facial veins. Botox and cosmetic fillers are also becoming more popular with our male patients.
Our cosmetic practice also treats a significant number of male patients for laser hair removal. Popular areas include the face, neck, shoulders and back.
Men are also scheduling aesthetic facial treatments and investing in better skin care at our practice. We sell products that work well with the specific needs of men.
You want the man in your life to work hard and play even harder, but take advantage of technology to keep that youthful image. Celebrate this Father’s Day with a cosmetic treatment gift card to help him look less stressed.
June is the month we honor the men in our lives – schedule that complimentary consultation today!
Center for Cosmetic Dermatology
www.centerforcosmeticdermatology.com
1610 S. Queen St., York / 717-741-5512
525 McCosh St., Hanover / 717-632-2711
