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The phrase “setting a gold standard” is put into practice every day at Lancaster’s Finch Jewelers.
The business, founded and owned by Ron Finch, and managed by daughter Jessica Finch, takes pride in being the only jewelry store in Lancaster or York Counties capable of custom designing and fabricating jewelry on the premises.
The close-knit and highly-trained staff, comprised of family and friends, includes a team of designers with skilled art or design backgrounds. But equally important according to Jessica Finch—the staff excels at customer service, patience and communication. “Our staff is the heart of our business,” she explains.
“It’s all about how you communicate with the customer for the end result,” Finch explains. “Everyone wants their jewelry to be unique and represent their own style. We blend ideas and strive to understand and listen to our customers so we get each piece exactly right.”
Finch says creating custom pieces allows the business to “blend Old World craftsmanship with new age technology.” All of the designers are well-versed on traditional jewelers’ skills, as well as today’s latest jewelry innovations such as a 3D printing process which allows wax or resin models to be made prior to actual jewelry creation. They pride themselves on having multiple C&C Mills on site to also aid in the wax process and help time efficiency.
Finch says custom-designed pieces include everything from intricate engagement rings to brooches, necklaces and rings. “Most stores want to scrap your old gold or silver, but since we cast our pieces on-site we are able to melt and recycle it to retain that sentiment,” says Finch.
She recalls a recent customer—a husband whose wife had passed away. “We fashioned a pendant for him to wear, using some of her jewelry,” she says. “When he saw the finished piece, he started crying. It was very emotional, and for us to play a small role in a piece he will wear and cherish…it’s very rewarding.”
Finch says the process of creating each custom piece is very exciting, yet meaningful. The creation of an engagement ring is an especially significant honor. “We want customers to love them in 10 years, 20 years, for their whole lives, just as much as the day they put them on their fingers.”
Finch Jewelers | 1841 Columbia Avenue | Lancaster, PA 17603 finchjewelers.com | 717-293-3333 Back to The Faces of the Susquehanna Valley
