Typography for Business: How Type Enhances your Brand

Typography for Business: How Type Enhances your Brand

WS 92, Thursday, March 1

9 a.m. - 12 p.m., $60

Jim Castanzo

This course is tailored to individuals interested in learning how to use type effectively to enhance their business and/or personal communications. The content will be especially useful to small business owners, individuals responsible for producing printed materials as part of their responsibilities at their job or organization.

The objective of this course is to help individuals gain a basic understanding of type and typography. The class will include a brief history of typography, font technology, typeface anatomy, type identification and classification, letter, word and line spacing, page composition, proportion, hierarchy, and contrast. Typographic legibility and aesthetics will be emphasized.