Insights, Analytics and Strategies for Digital Marketing and SEO
to
Pennsylvania College of Art & Design N. Prince Street, Lancaster, Pennsylvania 17603
Insights, Analytics and Strategies for Digital Marketing and SEO
SM 102, Monday, September 11 - November 13
6 p.m. - 9 p.m. 1 credit, $475
Ken Mueller
Is your digital presence really connecting with your target audience? Measuring the results of your social media efforts is key to the success of your comprehensive marketing plan. In this class, you will learn how to interpret your analytics to help you build and maintain a strong digital presence. You'll also learn how to create a social media policy for your company or organization and how to integrate online and offline marketing. Plus, understand the basics of search engine optimization as part of your content strategy. NOTE: This class counts towards the Social Media Marketing certificate.