Importance of Audience Engagement
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Pennsylvania College of Art and Design N Prince St, Lancaster, Pennsylvania 17603
Don't Just Do It, Do it RIGHT and Do It with Personality. In a day where authors are expected to be entrepreneurs and marketers too, it is absolutely critical for us to understand how to leverage web and social media properly. A website and social accounts alone is not enough; we must engage, sincerely, enthusiastically and frequently, with our audience; we must have an up-to-date web presence; and we must be active in other online communities. In this session, learn why audience engagement matters and how to build an extension of yourself online using little- or no-cost tools.
Price: $75