Blogging for Business
to
Pennsylvania College of Art and Design N Prince St, Lancaster, Pennsylvania 17603
Tues/Thurs, July 12 - August 11 6 p.m. - 9 p.m., 1 credit, $460 Ken Mueller
Blogging is one of the most important aspects of how a business markets itself on the web. This course will address all areas of blogging from choice of platform to creating content. Included will be best practices on blogging, how to build a strong community around your blog, and how to use your blog as a way of driving traffic to your website and business. This class will be firmly grounded in the latest theories of communication, blogging and digital marketing, yet offer practical, hands-on experience and lessons which can be put into practice immediately. Whether you have already been blogging or need guidance on starting, this class will help connect the dots. No prior experience necessary. NOTE: Basic familiarity with computers recommended. This class counts towards the Social Media Marketing & Communication certificate.
Price: $460.00
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